li777 Privacy Policy
At li777, protecting your personal information is something we take seriously. This Privacy Policy explains what data we collect, why we collect it, how it is used, and the rights you hold as a registered player on the li777 platform. Please read this document carefully before using our services.
How li777 Handles Your Data
These highlights summarise our key privacy commitments. The full legal text appears in the sections below and governs in all cases.
Data We Collect
li777 collects only the personal information necessary to operate your account, verify your identity under Philippine KYC regulations, process PHP transactions via GCash, PayMaya, BPI, BDO, and Metrobank, and comply with PAGCOR-related obligations. We do not collect data beyond what is required for these purposes.
Security & Encryption
All data transmitted between your device and the li777 platform is protected using industry-standard TLS encryption. Sensitive account data, including payment credentials and identity documents, is stored using encryption at rest. Access to your personal data within li777 is restricted to authorised personnel only.
No Third-Party Marketing Sales
li777 does not sell, rent, or trade your personal information to unaffiliated third parties for their own marketing purposes. Data shared with service partners — such as payment processors and KYC verification providers — is strictly limited to what is required to deliver the li777 service to you.
Your Rights Under Philippine Law
As a Filipino player, you are protected by the Data Privacy Act of 2012 (Republic Act 10173). li777 fully complies with this Act, including your right to access, correct, and request deletion of your personal data, subject to our legal retention obligations.
Cookies & Session Data
li777 uses cookies and similar session technologies to keep you securely logged in, remember your preferences, and analyse aggregated platform usage to improve the gaming experience. You can manage cookie preferences through your browser settings, though some features may be limited without essential cookies.
Communications & Opt-Out
li777 may send you transactional messages (account confirmations, withdrawal updates, security alerts) and promotional communications (bonuses, game launches) via email and SMS. You may opt out of promotional messages at any time through your account communication preferences without affecting service-related notifications.
1Introduction
This Privacy Policy ("Policy") describes how li777 ("li777," "we," "us," "our"), operator of the online casino and sports betting platform accessible at li777.vu, collects, uses, stores, shares, and protects personal information about registered players and visitors ("you," "your") in the Philippines and elsewhere.
li777 is committed to safeguarding the privacy of every Filipino player who trusts us with their personal information. We operate in full recognition of the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations, which are the primary framework governing how we handle your data. We also observe applicable anti-money laundering obligations under the Anti-Money Laundering Act (AMLA) as they relate to player identity and transaction records.
By registering an account on li777, depositing funds, or otherwise using any feature of the platform, you acknowledge that you have read, understood, and agree to the data practices described in this Policy. This Policy should be read alongside our Terms & Conditions, which govern your overall use of the li777 platform.
If you do not agree to the collection and use of your personal information as described here, you must not create an account or continue using the li777 platform.
2Data Controller
li777 is the data controller responsible for personal information processed in connection with the li777 platform. As data controller, li777 determines the purposes and means of processing your personal data and is accountable for ensuring that processing is carried out lawfully, fairly, and transparently in accordance with applicable Philippine law.
If you have any questions, concerns, or requests relating to your personal data or this Policy, you may contact our designated Data Protection Officer (DPO) using the contact details provided in Section 14 of this Policy.
Data Protection Officer: For all privacy-related matters, contact us at support at li777.vu. Our DPO will acknowledge your inquiry within five (5) business days.
3Data We Collect
li777 collects the following categories of personal information from players and platform visitors. The specific data collected will depend on how you interact with the li777 platform.
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, PhilSys ID / passport / driver's licence number | During registration and KYC verification |
| Contact Data | Email address, Philippine mobile number, residential address (barangay, city, province) | During registration and account updates |
| Financial Data | GCash mobile number, PayMaya account reference, BPI / BDO / Metrobank account name, deposit and withdrawal transaction records in PHP | During deposit, withdrawal, and payment processing |
| Gaming Activity Data | Game session history, wager amounts, win/loss records, bonus usage, responsible gaming tool settings | During active use of the platform |
| Technical Data | IP address, device type, operating system, browser type, session timestamps, geolocation (country/region level) | Automatically during each platform session |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | When you contact li777 support |
| Verification Documents | Copies of government-issued Philippine ID, selfie/liveness check images, proof of address documents | During KYC and enhanced due diligence checks |
li777 does not intentionally collect sensitive personal information such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data beyond what is strictly required for identity verification under Philippine KYC regulations.
4How We Collect Data
li777 collects personal data through the following means:
- Directly from you — when you complete the registration form, submit KYC documents, make a deposit or withdrawal request, contact our support team, participate in promotions, or update your account profile.
- Automatically during platform use — through cookies, session tokens, server logs, and similar technologies that record your interaction with the li777 website and mobile-optimised platform. See Section 7 for full cookie details.
- From payment partners — GCash, PayMaya, BPI, BDO, Metrobank, and 7-Eleven CLiQQ may share transaction confirmation data with li777 to reconcile deposits and withdrawals processed in PHP.
- From KYC and identity verification partners — third-party verification services may return identity match scores, document authenticity assessments, and fraud risk signals as part of the onboarding process.
- From fraud prevention services — li777 may receive device fingerprint data and risk signals from anti-fraud technology providers to protect the platform and its players from unauthorised activity.
5Purpose & Legal Basis for Processing
li777 processes your personal data only for specified, legitimate purposes. The table below outlines the primary purposes for which we process personal data and the corresponding lawful basis under the Philippine Data Privacy Act of 2012.
| Purpose | Lawful Basis |
|---|---|
| Creating and managing your li777 account | Performance of contract |
| Identity verification (KYC) and age confirmation (21+) | Legal obligation; legitimate interest |
| Processing PHP deposits and withdrawals via GCash, PayMaya, BPI, BDO, Metrobank | Performance of contract |
| Anti-money laundering (AML) monitoring and regulatory reporting | Legal obligation |
| Fraud detection, platform security, and abuse prevention | Legitimate interest |
| Administering bonuses, promotions, and wagering requirement tracking | Performance of contract; consent |
| Responsible gaming tools (deposit limits, self-exclusion) | Legal obligation; legitimate interest |
| Sending promotional communications about new games and offers | Consent (opt-in) |
| Platform analytics and service improvement | Legitimate interest |
| Responding to support enquiries and resolving disputes | Performance of contract; legitimate interest |
Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
6Data Sharing & Disclosure
li777 does not sell your personal information to third parties. We may share your data with the following categories of recipients only to the extent necessary for the stated purpose:
- Payment processors — GCash (Mynt), PayMaya (Voyager), BPI, BDO, Metrobank, and 7-Eleven CLiQQ receive transaction data necessary to execute PHP deposits and withdrawals on your behalf.
- KYC and identity verification providers — third-party service providers that assist with document verification, liveness checks, and sanctions screening in compliance with Philippine AML regulations.
- IT infrastructure and cloud service providers — data hosting, content delivery, and platform infrastructure providers who process data on li777's behalf under strict data processing agreements.
- Customer support platform providers — tools used to manage live chat and email support communications.
- Regulatory and law enforcement authorities — the Philippine Amusement and Gaming Corporation (PAGCOR), the Anti-Money Laundering Council (AMLC), the National Privacy Commission (NPC), and law enforcement agencies where disclosure is required by Philippine law or a valid legal order.
- Fraud prevention and security services — providers of device fingerprinting, IP analysis, and risk scoring tools that help li777 detect and prevent unauthorised activity on the platform.
All third-party service providers engaged by li777 are contractually required to handle your personal data securely, use it only for the specified purpose, and comply with applicable Philippine data protection requirements.
7Cookies & Tracking Technologies
li777 uses cookies and similar technologies (local storage, session tokens, pixel tags) to operate the platform, maintain security, and understand how players interact with our games and features. We use the following categories of cookies:
- Strictly Necessary Cookies — essential for the platform to function. These include session authentication tokens that keep you securely logged in after completing your li777 login. These cannot be disabled without breaking core platform functionality.
- Functional Cookies — remember your language preferences, game lobby display settings, and responsible gaming configuration choices to personalise your experience across sessions.
- Analytics Cookies — collect aggregated, anonymised data about how players navigate the platform, which game categories are most visited, and where performance bottlenecks occur. This data is used solely to improve li777's service quality.
- Security Cookies — used for fraud detection and to identify suspicious login patterns, including device fingerprinting signals that help li777 flag unauthorised account access attempts.
li777 does not use third-party advertising or behavioural targeting cookies. You can manage or delete cookies through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to use the li777 platform, including completing your li777 login.
8Data Retention
li777 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable Philippine law, whichever is longer. The following general retention periods apply:
- Account and identity data — retained for the duration of your active account plus a minimum of five (5) years following account closure, in compliance with Philippine AML record-keeping requirements under the AMLA.
- Financial transaction records — retained for a minimum of five (5) years from the date of each transaction, in line with AMLC reporting obligations.
- KYC documents — retained for the duration of the account relationship plus five (5) years post-closure.
- Gaming activity logs — retained for two (2) years for active accounts; reduced to an aggregated statistical format thereafter unless retention is required for an ongoing dispute or regulatory inquiry.
- Support communications — retained for two (2) years from the date of the most recent interaction.
- Marketing consent records — retained for the period of consent plus three (3) years to demonstrate compliance.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents identification of the individual. Anonymised, aggregated data may be retained indefinitely for statistical and platform improvement purposes.
9Data Security
li777 implements a multi-layered security framework designed to protect your personal information against unauthorised access, disclosure, alteration, and destruction. Key security measures include:
- Transport Layer Security (TLS): All data transmitted between your browser or device and the li777 platform is encrypted using TLS 1.2 or higher. Look for the padlock symbol in your browser address bar when accessing li777.vu.
- Encryption at Rest: Personal data stored in li777's databases, including identity documents and financial records, is encrypted using AES-256 or equivalent standards.
- Access Controls: Access to personal data within li777 is granted on a strict need-to-know basis. Employees and contractors who handle player data are subject to confidentiality obligations and regular security training.
- Two-Factor Authentication (2FA): li777 offers SMS-based 2FA for player accounts. We strongly encourage all Filipino players to enable 2FA after completing their li777 login to add an extra layer of account protection.
- Intrusion Detection & Monitoring: li777's platform is continuously monitored for suspicious activity, anomalous login patterns, and potential security incidents using automated detection systems.
Notwithstanding these measures, no system transmitted over the internet can be guaranteed to be 100% secure. In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, li777 will notify affected players and the National Privacy Commission (NPC) in accordance with the Philippine Data Privacy Act's breach notification requirements.
You are responsible for maintaining the confidentiality of your li777 account credentials. If you suspect your account has been compromised, please contact li777 support immediately.
10Your Rights
Under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data held by li777. To exercise any of these rights, please contact us using the details in Section 14.
li777 will respond to all data rights requests within thirty (30) calendar days. Where a request is complex or we receive a high volume of requests, we may extend this period by a further thirty (30) days and will notify you accordingly.
11Children & Minors
The li777 platform is strictly intended for individuals who are 21 years of age or older, in accordance with Philippine gaming regulations applicable to casino-style online gambling. li777 does not knowingly collect, process, or retain personal data from any person under the age of 21.
li777 employs age verification checks during the registration process and reserves the right to conduct additional age verification at any time, including requesting a government-issued Philippine identification document confirming date of birth. Any account found to belong to a person under 21 years of age will be immediately terminated. All funds held in such an account will be returned to the payment source used for deposit following the completion of our internal review procedure.
If you believe that a minor has registered on li777 using false information, please contact our support team immediately so that the account can be investigated and closed without delay.
12Cross-Border Data Transfers
li777 may transfer personal data to service providers or infrastructure partners located outside the Philippines where this is necessary to operate the platform. Such transfers may include data processed by cloud hosting providers, KYC verification services, or anti-fraud technology partners operating in other jurisdictions.
When personal data is transferred outside the Philippines, li777 ensures that appropriate safeguards are in place consistent with the requirements of the Philippine Data Privacy Act. These safeguards include:
- Entering into data processing agreements with overseas recipients that contractually require them to apply data protection standards at least equivalent to those required under Philippine law.
- Restricting transfers to jurisdictions that the National Privacy Commission has recognised as providing adequate levels of data protection where applicable.
- Applying technical safeguards such as encryption and access controls to data in transit and at rest when processed by overseas service providers.
By using the li777 platform, you acknowledge and consent to the international transfer of your personal data as described in this section, subject to the safeguards outlined above.
13Policy Updates
li777 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or the services we offer. Where changes are material, li777 will notify registered players by email or through a prominent notice on the platform at least seven (7) days before the updated Policy takes effect.
The "Last Updated" date at the top of this Policy indicates when the most recent revision was made. Your continued use of the li777 platform after the effective date of any revised Policy constitutes your acceptance of the updated terms. If you do not agree to the revised Policy, you must cease using the platform and contact support to close your account.
We encourage you to review this Policy periodically to stay informed about how li777 is protecting your personal information.
14Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way li777 processes your personal data, please reach out to our Data Protection Officer. We are available 24 hours a day, 7 days a week, including Philippine public holidays.
Email (Data Privacy Enquiries): support at li777.vu
Response Time: Within 5 business days for privacy requests; within 30 calendar days for formal data subject rights requests.
Serving: Filipino players nationwide — Metro Manila, Cebu, Davao, Quezon City, Makati, and all provinces across the archipelago.
You also have the right to escalate unresolved privacy concerns to the National Privacy Commission (NPC) of the Philippines, the independent regulatory body responsible for enforcing the Data Privacy Act of 2012. Information on filing a complaint with the NPC is available through official Philippine government channels.
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